"Life is like a box of chocolates. You never know what you're gonna get."
- Forrest Gump
I grew up in Hong Kong, where Eastern and Western cultures beautifully blend. My childhood revolved around our famous cramming education system, memorizing textbooks and chasing exam scores like every other student. But beyond the books, I found solace in ancient Chinese literature, piano, and percussion—quiet rebellions against the pressure.
All the grown-ups warned that missing Hong Kong's top 3 universities meant a ruined life. When I was admitted to City University (top 4), I thought the world was ending. Instead, CityU became one of my life's greatest blessings—world-class resources, two exchange programs, and an overseas service trip. Real life began the moment I stepped onto that campus.
In 2012, my first time overseas took me to Suffolk University in Boston for six months. It was scary—no friends, no family, just me in a lonely room far from downtown. Looking back, I'm proud of learning solitude and time mastery during that formative time.
2013 brought my happiest days at Peking University in Beijing. Life felt magical—China had speedy, cheap online delivery that made every day exciting. Between classes, I immersed myself in the vibrant energy of campus life.
University ended with a transformative month in Cape Town, South Africa. Partnered with University of Cape Town through SHAWCO NGO, I helped Mothers Unite migrate their website to CMS and run social media. Local volunteers' passion moved me deeply. The trip's unforgettable highlight? Hungover shark-diving—we vomited off the boat from seasickness, then jumped straight into the cage with great whites.
Back in Hong Kong, I launched my career at IBM as Consulting Trainee, wearing every hat: Business Analyst, Functional Consultant, Project Manager, Scrum Master. Then I discovered Design Thinking—leading user research, interviews, and workshops filled with sticky notes, sharpies, and colored dots creating better user experiences.
In 2019, I made a big leap. I came across the opportunity to study at the Apple Developer Academy in Italy—Apple's school inviting 400 people worldwide for a 9-month course developing human-centric iOS apps. Without second thoughts, I flew to London for the assessment test and took the offer to study in Naples. It was impulsive yet fantastic. Together with my team, I built 3 apps to help children in hospital, staff in social enterprise, and people in depression.
After finishing the Apple school, I joined a life-changing volunteer trip in Elephant Nature Park, an elephant rescue and rehabilitation center in North Thailand. I thought it would be just fun and exotic, yet it became unforgettable. I cleared elephant poo, washed cages, prepared meals—learning humans and animals can live harmoniously. No riding, no chains, no pain. I saw genuine happiness in their eyes and wrote a song for the elephant I cared for that week.
Back in Hong Kong, I joined EY wavespace as Design Strategist, igniting my passion for facilitation and design thinking. Over 2.5 years, I designed and led 40+ workshops driving digital transformation and user experience—from future visioning to actionable CX strategies. The real magic? Those electric 'aha' moments when participants left energized, armed with fresh ideas and big smiles.
Since 2022, at Ogilvy Consulting as Manager, Design & Innovation, I drove APAC business transformation through human-centered service design. Facilitated strategic workshops for Fortune 500 clients like Starbucks and Langham, translating insights into loyalty programs and digital experiences with measurable ROI. Led TÜV SÜD's global website redesign across 60+ stakeholders in Singapore and Germany—crafting UX workshops, content frameworks, and roadmaps for the 2025 launch.
Now, as Service Design Director at UBS Global Wealth Management (Hong Kong, Singapore, Zurich) since Mar 2025, I lead F2BD initiatives and AI-powered customer journeys. Spearheading Investment Suitability transformation for better compliance and advisor efficiency through streamlined workflows and journey mapping. Champion customer advocacy via co-creation, user testing, and data validation—partnering across business, product, tech, and compliance to close CX gaps and deliver real value.
This intensity drew me to yoga three years ago—a practice that became essential for maintaining clarity and presence. Completing my 200hr YTT certification in magical Ubud, Bali, I now teach Vinyasa yoga monthly in Hong Kong. The dynamic energy and flow sharpen my facilitation, moving teams seamlessly from challenges to breakthrough solutions.
Ready for your 'aha' moment? Let's create something transformative together.
I am always happy to connect with interesting souls around the globe.
